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Customer Development

Customer Development is a 4-step framework developed by the reknown entrepreneur Steve Blank to discover and validate the real customer’s needs, build the right product to satisfy these needs, test the correct methods and models to acquire and convert customers to finally deploy the right resources to scale the business. The four steps are : • Customer Discovery : Identify target group and understand their needs or issues • Customer Validation: The market is large enough to build a viable product that satisfy the customer’s needs • Company Creation : Your business is scalable with the user of Marketing to drive up Sales • Company Building : Business can grow with new hires to support demand