The Product Vision is the very first step to take forward before starting working on any product. It represents the essence of the product and states where the product is headed and what the end state should be. A common analogy is made with the north star, always there and showing you the way. It might seem a classic but it will really give the Team a direction where every piece of work should answer yes to this question: will this help our product to achieve its vision? If not, then the piece of work (or feature) should go at the very end of your product backlog or even be removed.
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