Higher Customer Satisfaction
Allows teams to develop features matching real customer needs
By delivering the product faster to market with new features with every release, the customer gets early access to the product at the very beginning of the life cycle.
The focus on the (possibly changing over time) real customer needs makes sure that every new feature or new release (sprint) will deliver real and immediate value to the customer.
Demonstrating working functionalities to customers in every sprint review allows to beta test the product and gaining fast valuable feedback as well as reducing the amount of documentation to provide to the customer.
An analysis of metrics spanning over 7 years, surveying customer satisfaction after each project yielded much more satisfaction results for projects developed with Agile compared to Waterfall projects.
Customers feel empowered as they are involved and engaged throughout the process and will be more satisfied as they also see the product as their baby.
AGILE BENEFIT #